DECKS - (NON-POPSICLE SHAPES)
While non-popsicle boards obviously have a long history within skateboarding, their current revival may exist as a reaction to a culture that is seen as becoming stagnant and watered-down. Odd-shaped boards are an attempt by skaters to revive a subculture that is under the threat of losing its way.
For these brands, non-popsicle boards serve a very specific function. They act as a physical rejection of what skateboarding seems to have evolved into. By reclaiming, and improving upon, an aspect of skateboarding’s past, brands like Surprise, Elephant, and Black Label (to name a few), are taking a strong stance that skateboarding used to mean something—even if was just the one place that weird kids could be weird.